Pottermore: Gamification gives you more – A case study

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[Editor’s Note: This post was originally published on our sister site, GameAccess.com.] The Harry Potter books and movie franchise has made millions of people extremely happy across the world and of course has made JK Rowling a bob or two, but in answer to many peoples hopes, there is more coming from Harry Potter – […]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to […]

How We Applied Gamification to Building a Business

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Feedback begets accomplishment. Feedback is one of the core principles of gaming, and by natural extension engagement. My close friend, client and business associate, Romi Mahajan has written quite a bit on rethinking gaming and how it applies to our lives – gaming for marketing, research and even management. I believe one of the fundamental reasons why gaming is […]