How to Love a Loser

[Editor’s Note: The  following post by Tom Ewing was originally published by and is syndicated with permission by our sister site, GameAccess.] I have a dirty gaming secret: I’m rubbish at lots of them. Anything that involves reflexes, timing, pixel-perfect judgement or any kind of co-ordination will floor me. I am condemned by fate to be […]

The Intersection of QR Codes and Gamification

Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site GameAccess.com, has a terrific piece looking at the intersection of QR codes, gamification, […]

McDonald’s: The Masters of Gamification

[Editor’s Note: This post was originally published on our sister site, GameAccess.com.] McDonald’s has been using Gamification long before us bloggers started talking about it. They’ve been using Gamification for nearly 25 years and considering we didn’t even have mobiles back then, they must have spent a lot of time and money creating their paper based […]