Free Webinar: Offline Field Research Made Easy

Many market researchers are familiar with the challenges inherent in conducting field research. More often than not, the process involves having staff conducting face-to-face interviews in public places, recording the responses with pen and paper, then inputing the data after the fact. Not only is this a time consuming process, delaying data returns, but it […]

Paper Surveys are Finally Dead

This is a bold prediction, but I think I can make it safely: the iPad will change the Field Survey business forever by killing the paper survey once and for all. I recently penned my thoughts on this topic in┬áResearch Magazine. Here is my synopsis: Field Surveys / Mall Intercept is needed – 75% of […]