What Government Interest in the Facebook Emotion Experiment Means for MR

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A recently revealed study by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. A U.S. Senator called for an FTC investigation, which seems likely. What does this incident mean for the survey, opinion and marketing research profession and what do researchers think about it? Researchers ran an […]

Hey, Facebook – We’re Waiting!


Hey, Facebook – we’re waiting to see what you do in the market research space. With the recent dazzling launch of Google Consumer Surveys, it’s not much of a leap of imagination to predict that Facebook will enter the fray at some point.  With all the water that’s already flown under the bridge, a “Facebook […]

Think Twice About Trusting Facebook Profile Data for Research

Pinocchio Facebook 150

Thinking about doing a survey among Facebook users? Great idea! There’s lots of this type of research going on these days. You can connect your survey to Facebook. Or your company may have a Facebook app, perhaps giving you the opportunity to combine profile data with a custom survey. The specific method of using Facebook profile data […]

Ambient Insights – What Facebook Has Done to Communication, and What We Can Learn From It


Editor’s Note: Thanks to the folks at QuestionPro for sharing this post, which originally appeared on the QuestionPro blog. The Facebook IPO is fresh in everyone’s mind – what with the tech media frenzy surrounding it or the saga surrounding its pricing. And now, Facebook is the 4th company ever to have an IPO over […]

Foursquare: The Rock Stars of Location

Foursquare Logo

At a conference about the technology of location in the most tech-savvy city in the world, there is really one company that’s “where it’s at.” It’s not Facebook or Google.  It’s Foursquare. Don’t get me wrong.  Facebook and Google have a really impressive presence here at the Where Conference.  They’re doing incredible things in location. […]

Exactly How Responsible Are We For Privacy?


Facebook recently entered a settlement with the Federal Trade Commission admitting all manner of fraud in its privacy policies.  The list of violations admitted are shocking enough to make the most hardened among us blush. Here is the list of violations to which Facebook admitted, from the FTC announcement. “Facebook changed its website so certain […]

How to Use Facebook for Market Research Surveys


It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies […]

The Game Mechanics of Social Media

[Editor’s Note: We continue our on-going series on gaming and research this month with the following post by Jon Puleston; originally published and syndicated with permission by The GreenBook Blog.] By Jon Puleston I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify […]

How the Like Button Changes Everything

The Like Button

You can’t go 5 minutes without hearing another story about the impact of social media on… well… everything. How it changes the way we communicate. How it changes the way we shop, engage customers, learn about partners and competition. The list goes on, and on, and on. At the center of most (if not all) […]

How To Get People to Like You (At Least on Facebook)


Facebook is, at the core, an entertainment destination where people connect. That’s the primary goal anyway for the average Facebook user, but there are plenty of ways to interact with companies as well. A new study by ExactTarget and CoTweet finds that one of the key drivers to get a Facebook user to “like” a […]