To Increase Leads, See Your Offer Through Your Customers’ Eyes

Optician or optometrist consulting a customer about eyeglasses, spectacles and frames in a shop

In a recent webinar, Marketing Experiments once again opened their vault of test-and-learn scenarios and brought out an excellent example of how content can be structured to increase lead conversion. The test case in this presentation was a B2B company selling thermal image cameras. The goal was simple…increase the number of leads. The test design […]