A French Revolution in Market Research

Liberty Leading the People - Eugene Delacroix

Last year, I was honored to be invited to join a fascinating and exciting market research group on LinkedIn:  Recreation.  That’s re-creation, as in creating again. The group was formed by a collective of French market research professionals who were dissatisfied with the status quo in the French market research community.  From that group a […]

Live Online from the Where Conference

Where Conference

The Where Conference by O’Reilly Media was the first major conference on location technology, and it continues to be the premier event in the space each year.  I am excited to be attending the conference for the first time this week to bring you live and ongoing coverage on Research Access. If you can’t be […]

Determining the Future of Market Research

New MR Festival Logo

As much as our profession focuses on anticipating future behavior, actually telling the future is still a bit out of our reach. But why worry about predicting the future, when you can be a part of shaping it? Calls for submissions just closed for the upcoming NewMR Festival – a virtual event dedicated to shaping […]

Updates from the Technology Driven Market Research Conference

Earlier this week, the Technology Driven Market Research event was held in Chicago. Topics included new mobile research tools, neuroscience platforms, social media analytics and other market research technologies that help capture real time consumer insights. Among many talented speakers were Research Access contributors Leonard Murphy (editor of the Green Book Blog) and Vivek Bhaskaran […]

SurveySwipe Helps Kick Off MarketMix 2011

One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing […]