The Great Data Privacy Debate: A Summary

August 30, 2011 By 2 Comments

[Editor's Note: The  following post by Tamara Barber was originally published by and is syndicated with permission by The GreenBook Blog.]

Recently, Andrew Jeavons, EVP at Survey Analytics, moderated a fascinating live debate on data privacy in market research. The virtual debate has been brewing in blogs, LinkedIn, and Twitter for some time, but a discussion paper on the topic from the MRS and new draft guidelines from CASRO brought this issue back to the forefront in recent weeks.

This webinar featured leaders from each of the three major market research associations, as well as industry opinion leaders on the topic. Here is what the six participants had to say in their opening statements (Note that I’ve remained as true to the dialogue as I could given how fast I can type. I’ve included quote marks where I’m sure of their accuracy):
[Read more...]

Filed Under: Events, Market Research Tagged With: , , , , , ,

Three Public Relations Resolutions for 2011

January 13, 2011 By Leave a Comment

Every January I take a look at how I can fine-tune my work, who I am, and just take note of my world.  As part of that process, I was recently chatting with some of my colleagues about professional integrity, our role as Publicists, and what risks every PR professional should take.  I offer you a list that blends everyone’s ideas and these are by no means the only resolutions one can embrace!!  Please add more to this list!

Happy New Year!

  1. Be ethical. Period.
    • On January 3rd 2011, the The Public Relations Society of America (PRSA) submitted commentary to the Word of Mouth Marketing Association (WOMMA) annual Ethics Code review.
    • PRSA crafted it’s first code of ethics in 1950 and ethical business practices are still the number one obligation of its members.
    • Fire a client if their strategy impacts your credibility or ability to represent them. (Make sure you do it in a nice way!)

    [Read more...]

Filed Under: Public Relations Tagged With: , ,