Engagement through Gamification

I wanted to draw your attention to a great slide deck on the subject of audience engagement by means of gamification and game mechanics. Unfortunately I haven’t been able to find associated video of the presentation being delivered, but the slides are good enough to share on their own anyway. In the deck, the author [...]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy [...]

Women Take Charge of the Internet

woman-vs-man

Across the globe, women are spending more time on and engaging in online social communities more deeply than men. comScore released a study called “Women on the Web: How Women are Shaping the Internet” and it reports the online habits of both genders from around the world. Even though women only comprise 47.9% of the [...]