How to Do Your Own Retail Audit Using Tablets or Smartphones

Conduct Your Own Retail Audit Using Tablets or Smartphones

As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. [...]

DIY Doomsayers are Missing the Point

The End is Near 150

The doomsayers about DIY (do-it-yourself) research are missing the point. Typically resistance to DIY research comes from traditionalists who feel that internal corporate marketers and researchers are not able to administer and analyze research projects on their own without the steady guiding hand of a market research consultant. By the way, last year I wrote [...]

Market Research Trends 2012: Part Six – Mobile Sampling and Mobile Ethnography

mobile phones

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the sixth and final part of the webinar, a discussion of mobile sampling and mobile [...]

Stop Calling It “DIY Research”

Circle and Slash

One of the interesting debates in the market research community is over the concept of DIY research (DIY stands for do-it-yourself). In my view, the distinction between “DIY research” and “assisted research,” as it were, is no longer as relevant as it once was. Evolving technology has enabled a sharp increase in the number of [...]

How to Use Facebook for Market Research Surveys

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It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies [...]

How to Plus or Minus: Understand and Calculate the Margin of Error

iPhone - Plus or Minus

Sometimes in the day-to-day work of conducting and interpreting market research, it’s easy to forget that many people who work with surveys on a daily basis have not had formal training in statistics. Even for those who have been trained, it can be useful to have a refresher from time to time. UNDERSTANDING MARGIN OF [...]

Recruit Your Own Survey Panel

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Sometimes a survey panel is exactly what you need — and for that, you can use any number of panel providers such as Peanut Labs or EMI. But sometimes, a panel can be overkill and just too expensive for your project, in which case, it’s a good idea to have recruited a panel of your very own. [...]

The DIY Debate: Why Self-Service is the Future, and Market Research Can’t Hide

There is a lot of debate over the future of market research as it pertains to agencies. I spoke about it with Sanja Licina of CareerBuilder  in the AMA conferences last year and have been in a couple of panels – AMA Atlanta MR SIG along with Phillip Garland from SurveyMonkey. Let me lay out my [...]

The Continued Debate Over DIY Market Research

Earlier this week I wrote about one of the most significant debates currently taking place in the market research community: the debate over DIY research. We’ve gotten some great feedback and interesting opinions on both sides of the argument, including some really helpful resources, provided in a comment on the original post by Kathryn Korostoff of [...]

Power to the People

I draw your attention this morning to an article recently written for MRWeb by our own senior contributor, Andrew Jeavons. The article, entitled “Power to the People” was written in response to Jerome Sopocko’s recent article in the same publication, “Man Up! The Trojans are at the Gate.” The debate – a long-standing one, but taken up [...]