Gaining Clarity in Digital Marketing

I just participated in a three day conference on Digital marketing which was attended by several digital agencies and thought leaders with good vantage points into this emerging space. Interestingly, at the end of three days it became very clear that things are not very clear. Multiple definitions exist concerning what digital marketing is, who [...]

The (Digital) Year in Review

Last week, comScore released its 2010 U.S. Digital Year in Review. comScore describes this report as, “its annual report on the prevailing digital trends of the past year and their implications for the future.” There probably aren’t many surprises here for those who’ve been keeping reasonably abreast of the big trends, but there are some [...]

The Consumer Changes the Market

consumer

PricewaterhouseCoopers’ Global Entertainment and Media Outlook is charting some interesting trends in the marketing world, stating that “brands are changing their focus from advertising on a medium, to marketing through, and with, content.” In fact, PwC predicts that global entertainment and media spending will rise by several million dollars by 2014 and grow at a [...]

Mind the Gap

The results of the 2010 Digital Influence Index have been released and although the results are not shocking, they are still compelling. Unsurprisingly, the index leads with the insight that “digital dominates in consumer influence — but not marketing dollars spent.” The Internet is reliably the source that most consumers go to when it comes [...]

Online Video: Right on Target

Across the board, agencies are expecting to invest more in using online video for marketing purposes. This study by BrightRoll, a branded video advertising network, showed that not only does this still-developing medium prove itself to be “more effective” than other forms of advertising, but that its main appeal is the efficacy of targeting according [...]