Do Mobile Respondents Differ from Online Survey Respondents?

A new study from market research firm Opinionology looks into behavioral differences in mobile respondents versus those responding via traditional online surveys. The study, entitled “Do Mobile Respondents Differ from Online Survey Respondents?” [PDF], just begins to scratch the surface in answering what is sure to be a frequent questions these days, but it did […]

The Beginner’s Guide to No-Cost Market Research

Targeting customers

I have a client I’ll call Sandy, who is starting a new business. She’s been running a successful non-profit organization for 4 years and she’s been freelance writing for at least a decade, but as she was moving into a more product-centered business, she was floundering. She scheduled a couple events that didn’t fill and […]