Dan Ariely Interview [FULL TEXT]

Dan Ariely

Last summer I interviewed one of my idols, Duke Professor Dan Ariely. The interview has proven to be very popular, but to this point we have only published the audio of the interview. By popular demand, here is the full text of my interview with Dr. Ariely. Dana Stanley: Good afternoon, Professor Ariely. Dan Ariely: [...]

Customer Loyalty: Why It’s So Tough To ‘Break Up’ With Your Hair Stylist

Hairdresser

I recently read Dan Ariely’s book, “Predictably Irrational: The Hidden Forces that Shape Our Decisions.”  Ariely is a behavioral economist, a discipline that looks at social and emotional motivations for making what seem to be irrational choices by traditional economics standards.  The chapters about social and market norms are intriguing.  In our personal lives where [...]

4 Helpful Tips for Better Survey Responses

Helpful Tips 150

There was an instructive exchange in my recent interview with behavioral economist Dan Ariely. I asked him about how to apply lessons from his recent book, “The Honest Truth About Dishonesty,” to the world of commercial survey research. Could we apply some of those lessons to the way we structure the survey-taking task in order [...]

Dan Ariely on Keeping Respondents (and Researchers) Honest

Dan Ariely

Last week I had the honor and pleasure of interviewing Dan Ariely, who is one of the leading thinkers in the field of behavioral economics – a discipline that is becoming increasingly relevant to market research. I asked Professor Ariely a number of questions about his new book, “The Honest Truth About Dishonesty,” and he told [...]

The Honest Truth About Respondent Dishonesty

The Honest Truth about Dishonesty

Anyone involved in survey research today should keep abreast of the lessons of behavioral economics. However, it can be challenging at best to keep up on the latest academic research. Luckily for us, Dan Ariely, one of the luminaries of behavioral economics, has written several books that are accessible and highly entertaining guides to the [...]