Customer Segmentation Resources

Orange Portion with Clipping Path

Of all the questions we get at Research Access, one of the most common themes is customer segmentation – what it is, how to do it, and how to do it well. Accordingly, I thought it might be useful to publish links to some resources about customer segmentation. Market Segmentation online course from Research Rockstar […]

Customer Segmentation – An Overview


This information is useful for people who are interested in matching the best messages or products possible to those customers or prospects most likely to buy them. Why Segmentation? If you make a product, have a service, market or sell, customer segmentation is important to you. The days of one-size-fits-all approaches are long over, and […]