Short and Very Dry, Please

Foam

I like my coffee every day and prefer cappuccinos that are short and dry. Now, for the uninitiated, let me explain. That means a cappuccino with less milk and proportionally more foam. There is no exact measure for what the proportion should be and that is where the skills of a good barista come into [...]

The Intersection of QR Codes and Gamification

Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site GameAccess.com, has a terrific piece looking at the intersection of QR codes, gamification, [...]

How to Control Your Customer Satisfaction Scores

customer-satisfaction-surveys-upstate-ny

We tend to measure customer satisfaction after the customer experience has already happened.  But that isn’t when the opinion about the experience is really created. Customer experiences are actually created long before your customer ever reaches your doorstep.  They often start with impressions and perceptions created when your potential customer interacts with friends and colleagues [...]

When Will They Get Engaged?

engagement

White Horse, a marketing firm, shared the results of a social marketing survey. Although most businesses, whether B2B or B2C, now have a social marketing presence (less than 18% reported absolutely no social marketing functions), B2B still shows less social engagement than their B2C counterparts. The study cited many reasons for this lack of engagement [...]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy [...]