Social Media has been around for a number of years now, yet many CEOs just don’t see the point. Most of them leave the social media activities to the marketing folks in their organization. In a post on DIYMarketers, we explore the idea the some of today’s newest, coolest market research methods can actually be a [...]
How to Use Crowd Sourcing Tools to Enhance or Replace Focus Groups
October 20, 2010 by Leave a Comment
Focus groups are probably the most important, yet most overlooked component of a market research plan. Having a group of people in a room where you can watch their body language and watch their subtle reaction to questions, topics and situations is priceless when it comes to deciding which directions you will take with your market [...]
How Crowdsourcing is used at FEMA
One of the most interesting and seemingly impactful uses of crowdsourcing technology seems to be taking place within governments. (We’ve talked about this before with Bev Godwin of the GSA and Haley VanDyck of the FCC.) Recently, Craig Fugate, Administrator of the US Federal Emergency Management Agency (FEMA) posted to the White House Blog about [...]