[INFOGRAPHIC] Know the 4 Types of Survey Error

Survey Error

Here is an infographic illustrating the 4 generally accepted types of survey error: sampling, coverage, measurement and non-response. Enjoy the infographic, and feel free to share it with attribution. View a larger version here: http://researcha.cc/4typesofsurveyerror

4 Kinds of Survey Error: Sampling, Measurement, Coverage and Non-Response

family feud error

There are 4 generally-accepted types of survey error.  By survey error, I mean factors which reduce the accuracy of a survey estimate. It’s important to keep each type of survey error in mind when designing, executing and interpreting surveys.  However, I suspect some of them are more ingrained in our thinking about research, while others […]