From Market Researcher to Customer Experience Leader

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To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts that deserved to get wider notice than they did the first time out. A vice president of market research for a financial firm shared a case study last week at the Marketing Research Association’s Corporate Researchers Conference about the steps he […]

General Mills Market Research Goes Mobile and Beyond

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Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #11 is this presentation recap originally published September 19. Are you still staring at 10 people behind some glass in a focus group facility, or asking people in a traditional online survey to recall the products they considered, their behavioral […]

Growing the Market Research Function Using Behavioral Economics

Left and right part of human brain - © longquattro

At the Marketing Research Association’s recent Corporate Researchers Conference, Stephen Paton (@StephenGPaton) of AGL, an Australian power company, shared his experiences with Behavioral Economics (BE). For Stephen, BE is critical to differentiating the research he provides from commodity survey research. BE helps him provide value to his company, show his internal clients how to influence […]

After Its Initial Success, Agile Research Spread Throughout the Company

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Rachelle Petusky of Cox Automotive and Colleen Harris of MarketVision Research shared their experiences with agile market research at the Marketing Research Association’s Corporate Researcher Conference in Chicago this week. When AutoTrader’s development team said that they needed continuous research to inform their agile software development process, the Cox consumer insights team wasn’t initially sure how […]

Predictive Analytics for Market Researchers

Predictive Analytics

Eric Siegel, Ph.D., founder of Predictive Analytics World and author of Predictive Analytics, kicked off the Marketing Research Association’s third annual Corporate Research Conference last week with a great introduction to predictive analytics. Eric defined predictive analytics as: technology that learns from experience [data] to predict the future behavior of individuals…. in order to drive […]

8 Priorities of the Microsoft Insights Team

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At the third annual Corporate Researchers Conference of the Marketing Research Association, Reed Cundiff, the general manager of the Microsoft insights team, discussed the challenges his organization has been addressing. Reed leads a team of 90 researchers, which is perhaps the biggest in the technology industry. Reed compared research to soccer, in an analogy eerily […]