I want to share two anecdotal stories around how I came to understand that tablets, driven by the iPad, are not just consumer devices that let my 3 year old play Angry Birds, but rather are finding their way into the enterprise and the small business eco-system. Montessori School My 3 year old daughter goes [...]
The Consumer Changes the Market
October 13, 2010 by 1 Comment
PricewaterhouseCoopers’ Global Entertainment and Media Outlook is charting some interesting trends in the marketing world, stating that “brands are changing their focus from advertising on a medium, to marketing through, and with, content.” In fact, PwC predicts that global entertainment and media spending will rise by several million dollars by 2014 and grow at a [...]
