Where Do Consumers Get Their Information? Anywhere.

Using smartphones

There are more information sources for consumers than ever before. We’ve certainly moved well beyond newspapers, magazine, encyclopedias (encyclo-what’s?) and other traditional information sources in favor of every variety of Internet source – websites, social media, blogs, and of course, Wikipedia (that’s more like it.) But we’ve also completely broken a long-standing variable – where […]

Can Qualitative Research Be As Smart As Your Phone?

Smartphones

By John Williamson, CEO & Founder, Qualvu The breakneck pace at which smartphones are being adopted is arguably the biggest story in the history of technological diffusion, and it’s a story that has significant cost, quality and speed implications for market researchers. Four years ago, Apple sold almost two million iPhone 4’s in its first […]