Are You Ready for Conjoint?

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We all wish we could predict the future: especially what will grow the revenue at the businesses we work for. Many research professionals work day in and out to simulate, predict and prevent any business from spiraling downhill. Conjoint analysis is pursued when a business or organization is trying to determine the best combination of […]

Conjoint Analysis Myths

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The use of conjoint analysis methods has increased over the years in different industries, and as Chris Chapman, from Google, indicated in his presentation at the 2013 Sawtooth Software Conference, this family of techniques has been successfully used to: Determine feature preference Predict market share Find unmet needs in product portfolios Determine likely response from […]

Free Webinar: Learn How to Conduct a Conjoint Analysis Study in 1 Hour

Our apologies for the short notice, but we wanted to be sure to draw your attention to a free webinar happening tomorrow, Thursday October 28, 2010 at 9am Pacific (noon Eastern), entitled, “Learn How to Conduct a Conjoint Analysis Study in 1 Hour.” Research Access contributor Andrew Jeavons will be presenting. This is sure to […]