How to Set Up and Manage an Online Research Community

An online market research community (MROC) is a private online space for customers to discuss research related topics on a regular basis. The benefit of a research community comes from the ability to gather constructive, qualitative feedback from a self-regulating, evolving pool of participants. An effective MROC will deploy collaborative tools that allow the community […]

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The mission of Research Access is to exist as a hub for the market research professional community – as a place for thought leadership, knowledge transfer, and the sharing of experiences and best practices that help us all improve the market research industry as a whole. The key ingredient to that mission – and the […]