Do CMOs use market research? The IBM CMO study took a look at that very question among many others in 2011. The study comprised more than 1,700 Chief Marketing Officers worldwide in 64 countries and 19 industries. IBM asked CMOs whether they use each of a long list of sources “to influence strategy decisions.” Can […]
This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!