What Is Turning Patient Profile Research on Its Head?

Doctor writing many medicine prescriptions

Prescribing decisions happen rapidly with physicians averaging about 8 minutes with each patient.  As they are increasingly pressed for time, physicians form habits and use shortcuts to their prescribing decisions.  Do you know why physicians are prescribing one brand over another?  Do you know what the patient triggers are?  Is your brand even in the consideration […]

Going the Distance: 4 Essential Plays in an Unpredictable Arena

Scoring the winning points at a basketball game

Whether it’s a nail-biting Super Bowl, the NHL Playoffs or March Madness, the game is full of unpredictability… and change can happen in the blink of an eye. The same can be said about our ever evolving market research industry. Times are changing rapidly and the market research industry is changing with it. Fewer one-off […]