The Effects of Choice Presentation on Consumer Satisfaction

Truffles

If you’ve never lived in Boston, you might not understand the spectacle that is September 1st. It’s the day that most new leases start, which means it’s the day almost every person in the city moves into a different apartment. U-Hauls crowd the narrow streets, abandoned furniture sits on the sidewalks, and new neighbors begin […]

The Origins of Marketing Research

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Have you ever considered the origins of marketing research? Recently I’ve been pondering this. Some professions, such as construction, have been in existence since the dawn of civilization, meeting the basic human need of shelter. The (relatively) recent rise of the computer programmer marks its starting point in the early 1980s with the advent of […]

Tablet Purchase Journey Relies Heavily on Mobile Web

online shop with tablet

We all know the consumer purchase journey has changed dramatically since the “mobile web” explosion and continues to evolve rapidly. In order to understand the current state of this evolving journey, CMB surveyed 2,000 recent buyers of tablets in the U.S. We confirmed several things that we expected to see, but we also busted a few […]

Qualitative, Quantitative, or Both? Tips for Choosing the Right Tool

hand tool kit object arrangement on car auto service

In market research, it can occasionally feel like the rivalry between qualitative and quantitative research is like the Red Sox vs. the Yankees.  You can’t root for both, and you can’t just “like” one.  You’re very passionate about your preference.  But in many cases, this can be problematic. For example, using a quantitative mindset or tactics in […]

CMB Conference Recap: IIR FEI 2015

marshmallow on a wooden background

The recent Front End of Innovation (FEI) Conference brought together today’s brightest innovators to showcase designs, discuss developments, and. … build marshmallow towers? (More on that later.) This three-day event provided countless opportunities to discuss innovation in today’s marketplace. Here are our top 5 takeaways: 1. Be prepared to pivot. Peter Koen, Director of the Consortium […]

You’re Doing It Wrong: 5 Takeaways from #YaleInsights15

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If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful consumers, and how to get it right.  We’re living in an increasingly customer-centric world—a world where businesses are taking cues […]

Creating Mobile Surveys as Subsets of Traditional Online Questionnaires

mobile surveys

Are you conducting research among mobile respondents yet? Autumn is conference season, and a thousand of us just returned from IIR’s The Market Research Event (TMRE) conference where we learned, among other things, about research among mobile survey takers. Currently, for market research industry spending: 5% is for research conducted on a smartphone or tablet […]

Use Data Imputation When Modularizing Mobile Surveys

mobile phone as puzzle

The Problem The market research industry is at a crossroads as client demands push survey length longer while respondents increasingly take survey from smartphones (see Brian Jones’ previous blog on mobile market research trends and best practices). Many advanced analytical techniques require ~15-25 minutes (or more) worth of questioning to function, but many smartphone survey […]