Highlights from the Sawtooth Software Conference 2010 – Day 4

Day 4 is a half-day, but it had some very serious papers and great discussion – the marketing science community is alive and well here! Modeling Demand Using Simple Methods: Joint Discrete/Continuous Modeling (Tom Eagle, Eagle Analytics of California) Discussed 4 approaches volumetric modeling (find out not only “what”, but “how many” of something respondents […]

Highlights from the Sawtooth Software Conference 2010 – Day 2

The sun came out in Newport Beach on Wednesday, but with 10 presentations there was no time to play. Here are some highlights on each of the talks. What Drives Me? Developing a Conjoint-Based Recommendation Engine for Individual Vehicle Consideration (Ely Dahan, UCLA, Claremont, Princeton) Individual-level conjoint engages the respondent in an adaptive, engaging exercise […]