Highlights from the Sawtooth Software Conference 2010 – Day 2

The sun came out in Newport Beach on Wednesday, but with 10 presentations there was no time to play. Here are some highlights on each of the talks. What Drives Me? Developing a Conjoint-Based Recommendation Engine for Individual Vehicle Consideration (Ely Dahan, UCLA, Claremont, Princeton) Individual-level conjoint engages the respondent in an adaptive, engaging exercise […]