CMB’s Empact Model of Emotions

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Emotions have a place in customer experience management It’s about the emotions, or is it? On June 11, 2015 Erica Carranza, PhD and Brant Cruz, both of Chadwick, Martin, Bailey, highlighted their new model for measuring emotions known as Empact. They led off with a fundamental marketing truth – we act based on how we […]

You’re Doing It Wrong: 5 Takeaways from #YaleInsights15

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If your brand were a meme, would it look like the one on the right? At the 2015 Yale Customer Insight Conference in New Haven, Connecticut, we heard a lot about the evolving marketplace, powerful consumers, and how to get it right.  We’re living in an increasingly customer-centric world—a world where businesses are taking cues […]

It’s Time to Be Bold: 5 Takeaways from the IIR FUSE Conference

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The recent FUSE conference gathered top branding and design leaders to talk about disruption, brand strategy, and the changing marketplace. Until recently, branding experts urged brands to focus on mindfulness: gather the data, listen, and react to the results. But a new economy demands a bold and proactive approach—listening is great but it’s not nearly enough. […]

General Mills Market Research Goes Mobile and Beyond

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Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #11 is this presentation recap originally published September 19. Are you still staring at 10 people behind some glass in a focus group facility, or asking people in a traditional online survey to recall the products they considered, their behavioral […]