Cutting the Cord: Implications for Market Research

Cutting the Cord

I cut the cord on my landline phone about five years ago. I never gave my home phone number to business contacts or friends. My home answering machine had become a receptacle for receiving telemarketing — and survey research — calls. I asked myself, “Why am I paying for this service?” Like me (and probably […]

Where Do Consumers Get Their Information? Anywhere.

Using smartphones

There are more information sources for consumers than ever before. We’ve certainly moved well beyond newspapers, magazine, encyclopedias (encyclo-what’s?) and other traditional information sources in favor of every variety of Internet source – websites, social media, blogs, and of course, Wikipedia (that’s more like it.) But we’ve also completely broken a long-standing variable – where […]

ResearchBase: Health Risks of Cell Phones

Talking on cell phone

You may have heard about the recent news concerning cell phone use and the possible associated health risks – namely, an increased risk of cancer. This is according to a recent announcement from the World Health Organization, which now categorizes cell phones in the same “carcinogenic hazard” category as lead, engine exhaust and chloroform. A team […]

Gone the way of the dodo

The Dodo bird was a flightless bird common to areas around the Indian Ocean. It was once a populous species (no doubt, given it’s relationship to pigeons), but alas, the Dodo has been extinct since the 17th century. Significantly, the extinction of the dodo is directly attributable to human activity, which contributes to the expression […]

Look Who’s Talking


Americans are gabbing away on their cell phones according to this Nielsen report. The particularly interesting part is who’s doing the talking. Women (perhaps unsurprisingly to some) talk 22% more than men, and teens are texting more than anyone else. Usage also varied by location. The South loves to talk with most of the Southern […]

Long Live the King


For the better part of the 20th century, the television dominated the American home while also commanding the marketing budgets of numerous companies. Now, however, a study released by the Pew Research Center shows that this traditional American centerpiece is losing its standing as a household fixture. According to the study, only 42% of Americans […]