An Introduction to Choice-Based Conjoint

Choice-Based Conjoint is the most popular conjoint technique used in market research today, and for good reason. Yet, if you’re new to market research, it may be a relatively new concept to you. In order to help overcome this hurdle, Research Access contributor Nico Peruzzi has put together this extremely helpful introductory video, which in [...]

Highlights from the Sawtooth Software Conference 2010 – Day 4

Day 4 is a half-day, but it had some very serious papers and great discussion – the marketing science community is alive and well here! Modeling Demand Using Simple Methods: Joint Discrete/Continuous Modeling (Tom Eagle, Eagle Analytics of California) Discussed 4 approaches volumetric modeling (find out not only “what”, but “how many” of something respondents [...]

Highlights from the Sawtooth Software Conference 2010 – Day 3

For the morning sessions, the main conference was joined by the attendees of the conjoint analysis in healthcare conference that is running here in parallel. The Value of Conjoint Analysis in Healthcare for the Individual Patient (Liana Fraenkel, Yale University of Medicine, VA Connecticut Healthcare System) Looked at conjoint as a way to elicit patient [...]

Highlights from the Sawtooth Software Conference 2010 – Day 2

The sun came out in Newport Beach on Wednesday, but with 10 presentations there was no time to play. Here are some highlights on each of the talks. What Drives Me? Developing a Conjoint-Based Recommendation Engine for Individual Vehicle Consideration (Ely Dahan, UCLA, Claremont, Princeton) Individual-level conjoint engages the respondent in an adaptive, engaging exercise [...]

Some Highlights from the Sawtooth Software Conference 2010 – Day 1

[Editor's Note: Research Access contributor Nico Peruzzi is on-site at the Sawtooth Software conference this week, and sends us this dispatch.] The weather is pretty grey in Newport Beach, CA, but that’s good because we can focus on the talks.  Day 1 is workshop day, and here are some highlights of the two that I [...]