Which Market Research Buzzword Annoys You the Most?


Here at Research Access, we love market research and we love buzzwords. But sometimes even we can’t take it anymore. We hereby submit the following list of market research buzzwords for your consideration. Which one annoys you most? We’re forcing you to choose by making the MicroPoll below a single-select question. Which buzzword will sink […]

Market Research Buzzwords and the Hype Curve


In Episode 2 of the Research Life Podcast, we have two special guests:  Jeffrey Henning, CMO of Affinnova and Andrew Jeavons, President of Survey Analytics. Andrew, Jeffrey and I discussed a list of buzzwords in market research, and attempted to place each on the Gartner Hype Curve. Our buzzwords came from a list published by Research […]