‘Donut’ Forget, Brand Values are Category Specific

baked donuts

If you’ve been following the McDonald’s debacle for the past year or so you can’t have missed the fact that the company woke up late to the fact that consumer values have shifted. Away from fat/salty/fast dollar – menu foods to brands that are seen to offer healthier, fresher, natural, more customized food consumers are […]

Top 10 Marketing Trends for 2015

marketing trends for 2015

For the past 30 years, Brand Keys, a brand loyalty and customer engagement research consultancy, has conducted a year-end examination of our validated loyalty and engagement metrics, collected from over 100,000 consumers who participated in one of the predictive surveys we conduct each year. This retrospective – subsuming more than 150 B2B and B2C categories […]