Hey there…have you heard of me?

In consumer and B2B market research circles we are often asked to assess market awareness and/or familiarity with brands, products and spokespeople or causes. These two related, but separate constructs, represent the first steps on the pathway from prospect to customer. Awareness should be measured in two ways – unaided and aided. Unaided awareness is […]

Brand Reinvention: Not Your Daddy’s Old Spice

Old Spice Original.

Growing up, many of us recall the fragrance Old Spice that our dads wore. For some 71 years, Old Spice has been a staple on the shelves of mass market retailers and drug stores. In order to stay relevant, Old Spice has evolved into the digital age. With an ambitious YouTube media campaign and a […]

It’s the Latest Craze

pad

This Forrester report calls it “tablet mania;”the current rush of technology innovators that are developing the next great “pad.” With Apple reporting over 3.27 million iPads sold in a single quarter, it’s no wonder that folks like HP, Toshiba, and Samsung are racing to get a slice of the pie. Notably, many of the products […]