Excerpts from David F. Harris’s New Book

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Portions of the following are excerpted from, The Complete Guide to Writing Questionnaires: How to Get Better Information for Better Decisions, by David F. Harris. The Framework for Writing Questionnaires My purpose in writing this book is to provide a user-friendly, comprehensive guide for planning and writing questionnaires. This book offers a framework for writing […]

Everyone’s Talking About Buyer Personas

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An excerpt from Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business by Adele Revella. Why Is Everyone Talking about Buyer Personas? In the simplest terms, buyer personas are examples or archetypes of real buyers that allow marketers to craft strategies to promote products and services to the people […]