New research shows businesses are investing heavily in Big Data Analytics; uncovers the pains of last-generation analytics tools. Study findings reveal 96% of executives believe big data analytics is critical to business strategy; uncover ‘Fake Big Data’ problem among other issues. Big data is more than a buzzword, as proven by how fast organizations are [...]
Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the Internet of things (IoT) are producing an increasingly rich, complex, and massive source of data. These [...]
Amazon has done it again – this time in the world of analytics. Many of us are used to reading about Amazon at this time of year, with specials and good deals on free shipping. But there’s something bigger – much bigger – going on at Amazon this year. The company that started by revolutionizing the [...]
Survey Analytics President and Research Access contributor Andrew Jeavons gave a talk about Big Data and Market Research on Tuesday, November 6th to the Northwest Chapter of the Marketing Research Association. Courtesy of Andrew and the Northwest MRA, here is a video of his presentation and the associated slides. Enjoy!
If the world were clear, art would not exist. – Albert Camus There’s an interesting thought piece by John Koetsier over on VentureBeat, a rumination on the emerging “data scientist” profession. Koetsier has an intriguing take on this trend. Citing Bill Franks, author of Taming the Big Data Tidal Wave, he suggests a new term [...]
This video was taken today at the 2012 Online Marketing Summit in Santa Clara, California. My guest was Chris Wareham, who heads product management for Adobe Digital Marketing Suite, the heir to Omniture. I caught up with Chris just after his talk at the conference, which was entitled “How Marketing-Focused Technology Can Tame Big Data.”
Barack Obama and Mitt Romney are united in one respect – together they are making history. Data history, that is. The two major-party campaigns for the U.S. Presidency this year are the proverbial canaries in a coal mine – canaries in a data mine, if you will – of our big data future. Charles Duhigg [...]