Big Data Accuracy Before Insights

Dora the Explorer

A friend’s recent Facebook post really resonated with me. “Why does United Airlines bother sending me emails telling me I can go this weekend to Moline, IL for a mere $271? or to Saskatoon for $351? Really? Does that sound like a good deal to them? Have I ever shown the least bit of interest [...]

Analytics for Everyone: Amazon Does It Again with Redshift for Big Data

Analytics

Amazon has done it again – this time in the world of analytics. Many of us are used to reading about Amazon at this time of year, with specials and good deals on free shipping. But there’s something bigger – much bigger – going on at Amazon this year. The company that started by revolutionizing the [...]

QuestionPro Launches Infographic Engine

QPro Infographic

The phrase “big data” is everywhere these days. Every other blog post I read or article I see online is touting how important big data is. Truth be told, I do agree that we live in an era where data is more important than ever, but I have to wonder, what good is data if [...]

Big Data and Market Research

Big Data

Survey Analytics President and Research Access contributor Andrew Jeavons gave a talk about Big Data and Market Research on Tuesday, November 6th to the  Northwest Chapter of the Marketing Research Association. Courtesy of Andrew and the Northwest MRA, here is a video of his presentation and the associated slides. Enjoy!

Big Data Marketing Fail: Someone Tell LinkedIn I’m Not a Chick

The Offending Ad

I’m as big a fan as the next guy of using the power of big data for targeting advertising messages. Maybe why that’s annoyed that I keep getting a mis-targeted ad on my LinkedIn profile. Here’s a screen shot of the “Ads by LinkedIn Members” section of my LinkedIn page: You’ve probably guessed, it’s the [...]

Data Artists

Sisyphus Titian

If the world were clear, art would not exist. – Albert Camus There’s an interesting thought piece by John Koetsier over on VentureBeat, a rumination on the emerging “data scientist” profession. Koetsier has an intriguing take on this trend. Citing Bill Franks, author of Taming the Big Data Tidal Wave, he suggests a new term [...]

[VIDEO] Taming Big Data with Adobe

Object 4

This video was taken today at the 2012 Online Marketing Summit in Santa Clara, California. My guest was Chris Wareham, who heads product management for Adobe Digital Marketing Suite, the heir to Omniture. I caught up with Chris just after his talk at the conference, which was entitled “How Marketing-Focused Technology Can Tame Big Data.”

Canaries in a Data Mine

Canaries

Barack Obama and Mitt Romney are united in one respect – together they are making history. Data history, that is. The two major-party campaigns for the U.S. Presidency this year are the proverbial canaries in a coal mine – canaries in a data mine, if you will – of our big data future. Charles Duhigg [...]

Small Data

Small Data

When it comes to big data, think small – then act. There’s so much hype about big data. Everyone seems to have a take on its scope, its implications and how to take advantage of it. Fittingly, the volume of articles being published about big data daily is itself creating a big dataset (for Google [...]

Eye-Opening Survey Shows Big Data is the Opportunity of a Lifetime

Server room interior

Are you missing out on the opportunity of a lifetime? Whether you’re an internal corporate marketer or a consultant, there’s a huge wave coming that’s going to make and break fortunes. Over at Harvard Business Review, Paul Barth and Randy Bean of NewVantage Partners published a summary of a recent survey about big data among [...]