Fundamentally Speaking: Back To The Basics in Marketing Research

ABC Blocks

In marketing research, we are frequently faced with getting answers faster and for less investment. In the current business climate, we have become all too familiar with the term“doing more with less.” During a recent NY / Philadelphia MRA conference, we heard repeatedly that it is not only the marketing research supplier facing these issues but also client [...]

Resources from Market Research University

MRXU

A few weeks ago, we told you about Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU. In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have [...]

Upcoming Webinar: Taking on the Great Privacy Debate

Privacy

Privacy exists at the center of the next great debate as the information age continues to evolve. More and more information, especially information of a personal nature, is being shared in public forums (from Facebook and Twitter to shopping profiles to market research studies and more.) But as more information is shared, even though it’s [...]

Determining Price: The van Westendorp Price Sensitivity Meter

Calculator

Determining the best price for a product or service is a common marketing research question.  I usually start my conversation with a client asking whether their product has all of its features set or if they also need to test a range of features other than price.  If they are testing variable features in addition [...]

When Research Contradicts Conventional Wisdom

conventional wisdom

We came across a great post this morning from our friends at Dimensional Research entitled, “When ‘Everyone Knows’ Contradicts the Research.” (It’s actually a post from earlier this year, resurfaced via their Twitter account; follow them at @DimensionalR.) The all-too-common market research challenge that this post tackles will likely sound familiar to you: What happens when the [...]

Avoiding Crummy Market Research

ThumbsDown

I came across a great article last week that I wanted to bring to your attention. The article, entitled “Five Ways to Protect Against Crummy Market Research,” was written by Paul Gillin of The CMO Site, and being written from the perspective of an informed respondent, Paul brought up some great points. Paul begins by [...]

Engagement through Gamification

I wanted to draw your attention to a great slide deck on the subject of audience engagement by means of gamification and game mechanics. Unfortunately I haven’t been able to find associated video of the presentation being delivered, but the slides are good enough to share on their own anyway. In the deck, the author [...]

How Do You Assure Online Panel Quality?

[Editor's Note: The  following post by Ron Sellers was originally published by and is syndicated with permission by The GreenBook Blog.] In a meeting recently, I was asked a very cogent and interesting question: “How do you assure the quality of online panel sample?” The answer is very simple: I don’t. I can’t be positive that [...]

Release of the GreenBook Industry Trends Report

Great News: the Spring 2011 GreenBook Industry Trends Report (GRIT) has been released. You can view a digital magazine version or download a PDF of either the Executive Summary or the Full Report via the links below. You can also register to be a respondent in the next wave of the study and to receive [...]