Fundamentally Speaking: Back To The Basics in Marketing Research

ABC Blocks

In marketing research, we are frequently faced with getting answers faster and for less investment. In the current business climate, we have become all too familiar with the term“doing more with less.” During a recent NY / Philadelphia MRA conference, we heard repeatedly that it is not only the marketing research supplier facing these issues but also client […]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]