Resources for the Research Community
In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Information took time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the summer of 2014. Walker defines journey mapping as a process of developing an understanding of those things that your customers value […]
White Horse, a marketing firm, shared the results of a social marketing survey. Although most businesses, whether B2B or B2C, now have a social marketing presence (less than 18% reported absolutely no social marketing functions), B2B still shows less social engagement than their B2C counterparts. The study cited many reasons for this lack of engagement […]
