So Apple Does Market Research After All

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Slashdot recently posted some interesting information about Apple’s market research: “Apple Comes Clean, Admits To Doing Market Research.” So, Apple does market research after all. The fact that Apple does surveys was the worst-kept secret in market research. I know a number of companies that have helped them with research over the years, and a [...]

Think Beyond iPad for Tablet Surveys

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Researchers, when you read about companies equipping their employees with iPads, I know you’re dreaming about beautiful, feature-rich, touch-based surveys for the B2B market.  In fact, this type of tablet-based survey is already being done today by the likes of SurveyPocket and others. You need to start thinking beyond just the iPad, though.  The corporate [...]

Was Steve Jobs a Genius about Market Research?

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When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally [...]

It’s the Latest Craze

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This Forrester report calls it “tablet mania;”the current rush of technology innovators that are developing the next great “pad.” With Apple reporting over 3.27 million iPads sold in a single quarter, it’s no wonder that folks like HP, Toshiba, and Samsung are racing to get a slice of the pie. Notably, many of the products [...]