The Sexy Side of Retention Marketing

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May 19, 2015 the AMA turned the mike over to Hillary Ashton of Manthan to explore the sexy side of retention marketing. As we know acquisition marketing gets all the glory and is certainly the sexier of the two aspects of marketing. However, the tides they are beginning to change, thanks in part due to […]

Bring Me Quality Prospects Not Just More Prospects

Time's Square - New Year's Eve

On April 7, 2015, the American Marketing Association took a shot at data-driven marketing. We all know the era in which live (big data anyone?), but are not always sure of the best path toward marketing Nirvana. The AMA turned the mike over to Robert Mattson and Svetla Yankova both from Telerik. The underlying theme […]