Can Customer Advocacy Be Systematized?

Advocacy definition

Advocacy can be defined in many ways: to recommend, to provide references, to be an ambassador for a brand.  Plainly put advocacy is: people talking nicely about an organisation and recommending what the organisation has to offer to other people. There are numerous studies which tell us that we trust real people (this is true [...]

Legal and Advocacy Perspectives from the Marketing Research Association

Scales

Editor’s Note: Many thanks to Jeffrey Henning for this post summarizing some important points about legal and advocacy issues from the 2012 MRA Annual Conference. LaToya Rembert-Lang, the Marketing Research Association’s counsel, and Howard Feinberg, MRA’s lobbyist, presented at the 2012 MRA Annual Conference, “Survey Research Town Hall: Clearing up the Confusion”. LaToya discussed the legal perspective [...]