I recently had the privilege of sitting down for an interview with J.J. Schmuckler – the Chief of Staff of one of the most revered advertising agencies in the world, Young & Rubicam. We had a very interesting conversation about Y&R’s approach to advertising, marketing and research in the digital age. Dana Stanley: Good afternoon, [...]
At Research Access we are fascinated by disruptive business models. That’s why we wanted to bring to your attention a big development; this morning Jelli announced a new conceptualization of radio advertising. Jelli is a social music service that allows members to determine what is played on terrestrial radio stations using the web and mobile [...]
I’m going to go out on a limb for a bit and critique something about which I have only incomplete information. I guess that hasn’t stopped most of us in the past though. As anyone who follows happenings in the mobile world probably knows by now, Microsoft has just launched their new Windows Phone 7 [...]
Location based services are able to identify your whereabouts using a device (mobile phone, iPad, ebook readers, etc.) and can provide better services and market & sell things based on your geographic location. Some examples of these types of services are finding a restaurant or ATM, turn by turn navigation, rider alerts and mobile advertising. There are other services such as Gowalla and [...]
Jiwire has released an audience insight report about mobile users and their advertising interactions. 1,000 smartphone users were surveyed and, encouragingly, 52% stated that they have responded to an advertisement on a mobile application. 18% said that they have even made a purchase directly from an app ad in the last month. The level of [...]
U.S. ad spending saw some significant increases in the first quarter, with Q1 spending hikes “broadly distributed” across advertisers and categories, according to Kantar Media. Overall, ad expenditures rose 5.1% in Q110 from a year ago, to $31.3 billion.
Chitika, a search-based online advertising network, says in a report that top rankings on Google is worth double the traffic of ranking in the number 2 spot. You can find all the numbers here…
New report from Research firm eMarketer said Monday that it has revised its forecast for U.S. Internet ad spending upward to 10.8% growth this year compared with 2009.
Across the board, agencies are expecting to invest more in using online video for marketing purposes. This study by BrightRoll, a branded video advertising network, showed that not only does this still-developing medium prove itself to be “more effective” than other forms of advertising, but that its main appeal is the efficacy of targeting according [...]