The Challenges of Mobile Market Research

Handbook of Mobile Market Research book cover

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #9 is this book excerpt originally published August 12. The following is an excerpt from The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Ray Poynter, Navin Williams, and Sue York. Published under license from John […]

Using Homophily For Social Network Marketing

Social Networks and their Economics cover

The following is an excerpt from Social Networks and their Economics: Influencing Consumer Choice. Published under license from John Wiley & Sons, Inc. One of the most common observations when analyzing social networks is that people who are connected with each other tend to be similar, whether this is because those who are similar connect […]

Social Media Campaigns by the Numbers

Social Media Marketing book cover

The following is an excerpt from  Social Media Marketing All-in-One For Dummies. Published under license from John Wiley & Sons, Inc. In spite of the hype, social media is, at its core, a form of strategic marketing communications. As a business owner, you must balance the subjective aspects of branding, sentiment, good will, and quality […]

Managerial Economics For Dummies

Managerial Economics for Dummies book cover

The following is an excerpt from Managerial Economics for Dummies. Published under license from John Wiley & Sons, Inc. Successful businesses satisfy consumer desires. Knowing how consumers decide which desires to satisfy and which to leave unsatisfied is an important component in your managerial decision-making. Consumer theory describes how customers determine the purchases they make. […]

Econometrics for Dummies

Econometrics for Dummies book cover

The following is an excerpt from Econometrics for Dummies. Published under license from John Wiley & Sons, Inc. Econometric techniques help you make estimates about economic relationships. For example, you can use your knowledge of economic theory to predict that having more disposable income leads to increased consumption for normal goods, but you need econometrics […]

Wrangling with Risk Management for Competitive Strategy

Competitive Strategy for Dummies book cover

The following is an excerpt from Competitive Strategy for Dummies. Published under license from John Wiley & Sons, Inc. Certainty is when a set of circumstances or outcomes can be fully predicted or known. Uncertainty is when nothing is known or understood about a set of circumstances or outcomes. In between certainty and uncertainty is […]