Exclusive: Dr. Minh Duong-van Applies Physics Principles to Text Analytics

Dr. Minh Duong-van

At the Net Promoter Conference I had the honor of meeting and conducting an interview with Dr. Minh Duong-van, a renowned physicist in the field of chaos theory.  Dr. Minh was at the conference for the announcement of a partnership between his company, Metavana, and Satmetrix, the Net Promoter Company, to create a Social Net […]

The Future of Market Research

Market Research Trends

As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar.  There were over 40 people in attendance live, and there were many interesting questions submitted by the audience. The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of […]

Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

android-blackberry-iphone

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) […]

Applied Crowdsourcing with Dr. Leslie Fine of Crowdcast (VIDEO)

This week at Enterprise 2.0, we had a chance to catch up with Dr. Leslie Fine, Chief Scientist of Crowdcast. Crowdcast is essentially an internally-focused market research tool that leverages a crowdsourcing approach to gain insight into the collective intelligence of your employees. In other words, employees can vote on questions posed by others in […]

Breaking Down Data Silos with Ross Mayfield of Socialtext (VIDEO)

SocialTextInterview

At Enterprise 2.0, we sat down with Ross Mayfield, President and Co-Founder of Socialtext, to discuss how Socialtext is surfacing data and breaking down silos within an enterprise organization using social tools.

Bringing an Online Experience to the Offline World (VIDEO)

Few things have changed the way we behave as a culture over the past several decades as dramatically as mobile devices. Now nearly ubiquitous, Internet-connected mobile devices (smartphones in particular) conveniently place the entire world in our pockets, not only keeping us connected with our family, friends and peers, but keeping us connected to the world […]

An Introduction to Choice-Based Conjoint

Choice-Based Conjoint is the most popular conjoint technique used in market research today, and for good reason. Yet, if you’re new to market research, it may be a relatively new concept to you. In order to help overcome this hurdle, Research Access contributor Nico Peruzzi has put together this extremely helpful introductory video, which in […]

Interview with Bev Godwin of the US General Services Administration

GSAVideo

Continuing our series of interviews from the Government 2.0 Summit, we spoke with Bev Godwin, Director of New Media and Citizen Engagement for the US General Services Administration (found on Twitter at twitter.com/govnewmedia). Bev sat down to talk with us about ways the GSA is providing new social media-based research and feedback tools to agencies […]

Interview with Haley VanDyck – Director of Citizen Engagement, FCC

Continuing our series of interview from the Government 2.0 Summit, we sat down with Haley VanDyck. Haley is the Director of Citizen Engagement for the Federal Communications Commission, and she spoke with us about ways that the FCC is using social media technologies like crowdsourcing to engage with citizens and collect public comments on new regulation (see […]