Have you ever been at a restaurant or hotel and received a comment card? If you’re like most researchers and data-oriented marketers, you probably didn’t just blindly fill it out. You probably looked at it through the eyes of a professional. We tend to be hard on our own, and rightly so. When I get [...]
This interview was conducted at the 2012 Online Marketing Summit in Santa Clara, California on Wednesday, October 24, 2012. I spoke with Scott Vaughan, CMO of UBM Tech. Scott gave some interesting insights on what it’s like to run marketing for a large technology publishing and services company. Enjoy!
This video was taken today at the 2012 Online Marketing Summit in Santa Clara, California. My guest was Chris Wareham, who heads product management for Adobe Digital Marketing Suite, the heir to Omniture. I caught up with Chris just after his talk at the conference, which was entitled “How Marketing-Focused Technology Can Tame Big Data.”
If surveys are going mobile, why shouldn’t data visualization? Last week Vivek Bhaskaran, founder of Survey Analytics, QuestionPro and IdeaScale officially launched his latest creation, SecondPrism. SecondPrism is an app for visualizing data on tablets (and smartphones) a way that takes advantage of the strengths of the tablet format – it allows you to tap, [...]
I am very pleased and proud to present the Research Access interview of Dr. Robert Groves, Director of the U.S. Census. I conducted the interview on-site at the Census Bureau headquarters on May 23rd. I would like to thank Dr. Groves as well as staff members at the Bureau who made this interview possible. Here’s [...]
This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) [...]
This week at Enterprise 2.0, we had a chance to catch up with Dr. Leslie Fine, Chief Scientist of Crowdcast. Crowdcast is essentially an internally-focused market research tool that leverages a crowdsourcing approach to gain insight into the collective intelligence of your employees. In other words, employees can vote on questions posed by others in [...]