Speak Now or Forever Hold Your Peace: Creating Meaning by Acting in the Moment

man having presentation at seminar

In so many scenarios both personal and professional, the ability to make a difference, to both act and react in a meaningful way, is a time-stamped activity with “decay” starting at the close of the incident to which one is reacting or the opportunity on which one wants to act. The ability to act in […]

Become a Conjoint Pro

hands chefs, pizza and ingredients on wooden background texture

In today’s competitive restaurant industry, good reviews can often mean the difference between a packed house and empty seats with unfilled plates. Word of mouth advertising, recommendations from friends, family and colleagues are quickly being followed up with online mobile searching for locations and reviews. Today’s net savvy users expect to see a full menu […]

How to Design Killer Surveys

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Perhaps the most important element in running a successful survey is also the most overlooked: the cognitive stress load the survey places on respondents. While much is said about proper methods of sampling, delivery, and follow-up, minimizing respondents’ cognitive stress with well-written, well-designed surveys is in fact one of the most effective ways to improve […]

7 Secrets to Designing a Great Usability Test

Seven Moais looking towards sea in Easter Island

Usability testing is a great way to get a close-up look at your audience’s perceptions and expectations, but if you don’t have a lot of experience setting up user tests it’s easy to make mistakes or simply leave things out. Doing so undercuts the value of your testing and wastes both your time and that […]

The Wonderful World of the IHUT

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All through January, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. Not to be confused with everyone’s favorite pancake house, an “IHUT” or simply “HUT” is, at its most basic, a type of in-home study […]

The Future of UX, as Seen by an Educator Who Trains Future UXers

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What is the future of UX (User Experience)? Where better to look for the answer than in the classroom, where the next generation of UX professionals are being trained. We talked to East Carolina University’s Guiseppe Getto, a longtime UX professor, researcher, and consultant, about teaching UX and looking into the field’s future in the […]

In a Digital World, Measuring User Experience Is Vital to Brand Health

User experience interface elements

On October 15, Amy Chowdry of Answer Lab presented tips for preventing your brand’s heinous death by UX (User Experience). Answer Lab’s stated expertise involves researching user interfaces for desktop to mobile to ensure success. The key questions Amy raised include: What’s the business impact of user experience? How does user experience impact the brand? […]

The Fall of Recall

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Recall: the retrieval of information stored in the memory. We all rely on it every day – Where did I leave my phone charger? Which gas station has the lowest prices? What filename did I save that document under? In usability research, we rely on recall to get feedback from everyday users, testers, and focus […]

Standardizing UX Feedback with the System Usability Scale

usability testing on laptop - © Ant Clausen - Fotolia

Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but […]