Resources for the Research Community
Robert Moran of the Brunswick Group presented at the Greenbook Insights Innovation Exchange in Philadelphia today. He argued that research needs to “solve for acceleration — the acceleration in the rate of change in business, society and consumer demands.” To do this, research must pursue new paths, which Robert summarizes as the fast-fashion path and [...]
Here is the sixth installment in the “Data in Action” data innovator profile series. Today Romi’s interview is with Michael Altendorf, CEO of Adtelligence. What do you conjure when you think of the concept of data? For us, data is anything – any fact, behavior, or other point of information that can be brought to [...]
At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy Keiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by a [...]
As researchers, and as students of social science, we must never forget that attitudes are not fixed constructs to be unearthed. By their very nature, they are ephemeral, and they are in many ways created in response to social signals. Recent legal and political developments here in the U.S. have brought that point home for [...]
Daniel Pink’s popular business book Drive: The Surprising Truth About What Motivates Us should be required reading for market researchers. After all, we are in the business of discovering and communicating insights. In order to do our jobs well, we need to motivate respondents to give of themselves. And it’s not just respondents, mind you. [...]
I recently read Dan Ariely’s book, “Predictably Irrational: The Hidden Forces that Shape Our Decisions.” Ariely is a behavioral economist, a discipline that looks at social and emotional motivations for making what seem to be irrational choices by traditional economics standards. The chapters about social and market norms are intriguing. In our personal lives where [...]
Nate Silver has achieved near rock star status in the world of polling analysis (and more broadly), in no small part due to his popular “Five Thirty Eight” blog in the New York Times. His stature soared during the 2012 election campaign when he picked up many followers by steadfast reassurances that the President continued [...]
On December 13th I conducted a fun webinar on market research for pricing. The video and slides for the webinar are below. In this video you will learn how to research pricing using the Van Westendorp method, a simple and common but powerful technique for determining price. It was a very good, well-attended session. There [...]
Market Research Conferences are Proliferating It used to be there were just a few major market research conferences every year. The decision about which ones to attend was pretty easy. Not anymore. Market research conferences have proliferated in a big way. Why? In a word – money. The conference business is big business. Well run, [...]
There are virtually unlimited possibilities for conducting – and taking – customer satisfaction surveys, now that surveys and mobile, hence completely untethered. I thoroughly enjoyed Antoine Déroche’s post on MRMW.net about customer satisfaction surveys in Singapore. He shared an example of a well-placed survey – above the toilets in Singapore’s Changi airport, with the simple admonition: [...]
