Foolish CX: Don’t Be Tricked by Text Analytics

Egyptian desert viper snake in the sand

Does your text analytics implementation or VoC program seem like a joke? If so, maybe you’re falling for one of these blunders: Not listening appropriately: Not all data is created equally. Having a listening post – survey questionnaire, social media account, etc. – doesn’t guarantee that it’s being used correctly. Identifying the right metric to use for […]

The State of Sentiment Analysis

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Sentiment analysis is under deep scrutiny. After the initial enthusiasm about the concept and the flood of many tools trying to measure sentiment, many in the web analytics space are disappointed and left searching for better ways to measure and apply it to business problems. In the recent Social Media & Web Analytics conference organized […]

The N in Text Analytics: Text Mining with Different Sample Sizes

close up of rune stones

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #12 is this interview originally published April 17. I recently had the opportunity to interview Tom H. C. Anderson, the founder of Anderson Analytics, about his ongoing application of text analytics to market research. Q: What’s the process for optimally […]

Luminoso Review: Elegant Visualization of Unstructured Text

luminoso

This is a three-part series of reviews of MR tools you should be using but might not know about. Second is a review of Luminoso, an online solution that allows you to analyze the verbatim text of survey respondents. Challenge: As the era of Big Data evolves, we are seeing more tools to deal with […]