Consumer Insights Managers, Social Media Listening Is For You, Too!

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A few months ago, I was presenting at an MRS conference. At the end of my presentation, a consumer insights manager from a blue-chip multinational came up to me and said: “My CEO has asked me if we can use social media listening for insights; what is your opinion, could we?” To which I responded […]

How to Showcase the Human Side of Your Brand in Social Media Campaigns

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Social media networks have indeed revolutionized the way businesses approach their public relations, advertising, and marketing campaigns. With the quick and wide connection of these pages to millions of people online, companies have taken advantage of social media to market their products/services. However, in an attempt to make things easier, entrepreneurs often rely on tools […]

Blending Social Media with Online Panel Research

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What was once two separate streams are now becoming a single river of information, according to Daren Bosik of Questback, in a Quirks webinar presented Tuesday. Marketers are paying increasing attention to what is being said about their brands in social media. Marketers no longer fully own the conversations taking place around their brands: social […]

I Hate Social Media Research Because…

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We’re counting down our Top 10 blog posts of 2013. Coming in at #3 is this post originally published July 20. Oh yes, I’ve heard it all. Having been in the deep end of social media research for several years now, I’ve heard every possible complaint about social media listening research that exists. I hate […]

10 Things Survey Researchers Should Know About Twitter

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We’re counting down our Top 10 blog posts of 2013. Coming in at #4 is this post originally published July 31. Over the last couple years, I’ve been looking at Twitter’s potential in survey research.  Why Twitter?  Because it’s vast, it’s fast, and it’s cheap.  Recently, at the 2013 FedCASIC Workshops, I presented ten things survey […]

Using Homophily For Social Network Marketing

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The following is an excerpt from Social Networks and their Economics: Influencing Consumer Choice. Published under license from John Wiley & Sons, Inc. One of the most common observations when analyzing social networks is that people who are connected with each other tend to be similar, whether this is because those who are similar connect […]

Social Media Campaigns by the Numbers

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The following is an excerpt from  Social Media Marketing All-in-One For Dummies. Published under license from John Wiley & Sons, Inc. In spite of the hype, social media is, at its core, a form of strategic marketing communications. As a business owner, you must balance the subjective aspects of branding, sentiment, good will, and quality […]

Too Bad Social Media Brand Research Lies…

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In many ways, the ever-expanding world of social media has been a market researcher’s dream – there are now tens of millions of willing subjects spending billions of hours telling us what they like and don’t like, and why. They share these thoughts — for free, no less! — in ways that marketers can quickly […]

How Social Media Is Changing Market Research

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Social media networks have drastically changed the way some businesses conduct market research, due to their increased ability to access information. This allows you to understand your ideal customer and learn effective ways to connect with him or her. Below are a few tactics that will help you utilize social networks to cut down on […]

Altruism: Alive and Well on Facebook?

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Facebook has been derided by some researchers as a contributor to growing levels of narcissism in our society.  It is true that a lot of what happens on Facebook is about how you’re seen and gaining approval from peers.  But a recent experiment we conducted recruiting subjects for cognitive interviews using Facebook made me reconsider this simple […]