The State of Sentiment Analysis


Sentiment analysis is under deep scrutiny. After the initial enthusiasm about the concept and the flood of many tools trying to measure sentiment, many in the web analytics space are disappointed and left searching for better ways to measure and apply it to business problems. In the recent Social Media & Web Analytics conference organized […]

You’re Gonna Need a Bigger Marketing Boat!


Most companies are perennially searching for new leads and lament both the dearth and the low quality of the ones they get.  Yet every now and then, there’s a company that has too many leads and struggles with keeping up with the flow of demand.  Clearly, the right place is somewhere in between, with a […]

Harnessing the New Marketing ATOM


To start 2015, we are featuring some “Lost Gems” from 2014 — some great posts from other blogs that deserved to get wider notice than they did the first time out. The truly transformational part of marketing in a digital age is that brands can now become Media, attracting their own audiences. The transformation follows […]

6 Ways Market Researchers Can Use Social Media Analytics

Visible Technology screenshot of Apple social media analytics

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #6 is this presentation recap originally published August 14. On Tuesday, Visible Technologies stepped up to the Quirks stage to share their thinking on how traditional market researchers could benefit from incorporating social intelligence into their existing research streams. Ken […]

The Positive Effect of Negativity: The Coca-Cola Super Bowl Ad

"America Is Beautiful" Coca-Cola ad

One could argue that any PR is good PR, however we don’t think we were the only ones thinking that Coca-Cola did NOT see it coming on February 3rd – the day after the Super Bowl. We kept thinking that the brand is damaged, that sales would be affected negatively, and that some heads would […]

Many Measures of Social Media Influence

social media influence: people around a table

It began with a simple tweet: Who are the 10 most influential #MRX #NewMR #ESOMAR #AMSRS #MRIA Tweeters at the moment? Please shout out names and RT – My call: @lennyism — RayPoynter (@RayPoynter) July 9, 2014 Ray conducted his own analysis, received four different analyses in addition, then did a meta-analysis of all of […]

What Government Interest in the Facebook Emotion Experiment Means for MR

Facebook screenshot

A recently revealed study by Facebook of its users triggered both legal and ethical concerns about privacy, transparency and respondent consent. A U.S. Senator called for an FTC investigation, which seems likely. What does this incident mean for the survey, opinion and marketing research profession and what do researchers think about it? Researchers ran an […]

Cutting through the Clutter of Social Media

Designer's Table with Social Media Notes and Tools

In a recent webinar, Anna Startseva and Cassie Clayton of Netbase introduced a few interesting tricks in cutting through the clutter that is pervasive in social media data. The advantage of a tool like Netbase is it allows marketers to understand the volume and public sentiment about their own brand plus that of their competitors. […]

Social Media as The Database of Affinity

Group of Business People with Infographic Illustration Above Them

On June 23, 2014, Erika Brookes from Oracle and Nate Elliot from Forrester Research touched on a very serious issue – how to remove the noise from social media listening in order to find the signal: what the market is saying about your brand. It is all about affinity, or as Forrester defines it: People’s […]

How Samsung Outflanked Apple Using Social Media Research

Apple iPhone Dueling Samsung Galaxy

An excellent case study demonstrating the value of social media research has emerged from an unlikely source: the Apple vs. Samsung patent dispute. Documents shared as part of the court case reveal some fascinating information about how the two companies were thinking about social data in 2013. It shouldn’t still bear saying in 2014, but […]