Engagement at the Point of Influence

Woman making yoga in a boardwalk

As marketers, our greatest aspiration is to understand consumers; subsequently, we aim to create ways for them to engage with brands while shopping — ultimately, during product usage. When consumers have a positive experience with a brand, they are more likely to become loyal consumers who make repeat purchases and share the brand with their […]

Engaging Consumers in Collaborative Discovery: Uncovering “Unconscious” Purchase Behavior

shopper insights unconscious detail

Insight into consumer behavior often requires nuanced understanding of what drives people’s actions — their expectations, assumptions, hopes and fears. Asking people directly about what motivates them, however, can yield unremarkable results. Not because they are unwilling to share this information, but because they are either unaware of it or are not used to articulating […]